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The site cdgroup.blogs.com had the following on the site, "I came across an interesting article from Fast Company on debranding." We noticed that the webpage said " The example used is the city of Gainesville Florida." It also stated " Getting away from logos and taglines, the city is using a very simple wordmark. Its an effort to apply more human-centered design to the core messages the city wants to communicate. It also follows a consultation with leading design firm IDEO to become a more citizen-friendly city. Why This Florida City Is Debranding Itself." The header had marketing as the highest ranking keyword. This keyword was followed by internet marketing which isn't as urgent as marketing.